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ElevenLabs adds human review for localized ads in Ads Engine

On November 6, ElevenLabs announced that marketing teams can request a professional review of ads localized with Ads Engine. ElevenProductions linguists check translations and, for video, review dubbing details such as timing and pronunciation. ElevenLabs creative specialists can check the ad against the company's brand guidelines.

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File portrait of ElevenLabs co-founder Mati Staniszewski. Rafał Masłow / Wikimedia Commons, CC BY-SA 4.0. Unchanged.
File portrait of ElevenLabs co-founder Mati Staniszewski. Rafał Masłow / Wikimedia Commons, CC BY-SA 4.0. Unchanged. · Image source · CC BY-SA 4.0

On November 6, ElevenLabs announced that marketing teams can request a professional review of ads localized with Ads Engine. ElevenProductions linguists check translations and, for video, review dubbing details such as timing and pronunciation. ElevenLabs creative specialists can check the ad against the company's brand guidelines. [1]

What changes

Ads Engine imports existing campaigns and makes variants for other markets. It can translate copy, adapt images, and dub videos. After review, an ad can go back to the customer for approval or be sent to the advertising platform. The documentation lists Ads Engine as an alpha feature available on Pro and higher plans. [1]

What to check in practice

To assess human review, choose an ad with a difficult name to pronounce and an offer whose terms could be misunderstood in translation. Give the reviewer the original and the campaign terms, then check both points before approving the ad. Pro is the stated route to the alpha. The cited source does not break down availability by country.

Sources and documentation

  1. Official source ↗
  2. Image source ↗
  3. CC BY-SA 4.0 ↗

The original material

Read the original source ↗

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